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Nascar and Racing

Sponsors, New Team Shine Light on NASCAR

Finally, the NASCAR world is feeling a little bit of good news amidst a backdrop of nothing but bad for both the sport's and the rest of a world's business climate.

Earlier this week, Tommy Baldwin, Jr. -- the Daytona 500-winning crew chief from 2002 with Bill Davis Racing's Ward Burton -- announced he was putting plans in place to field a new race single-car race team for the 2008 season starting with next month's Daytona 500.

The team, Tommy Baldwin Racing, said in its PR that "With tough economic times upon us, the timing for starting this team is right. Our overhead is low and we have a great group of talented mechanics and specialists to choose from. We can offer sponsors the chance to get into Sprint Cup racing at a fraction of the costs [...]."

It sure seems odd that "tough economic times" and "timing [...] is right" go together, but there's a vast amount of resources available in the Sprint Cup market place in terms of mechanics and other crew members who have been laid off, in addition to teams that are probably selling off inventory to gain back some capital.

With the right amount of sponsors and a little bit of help from Toyota, this team could be an interesting low-budget venture. Jayski says the driver could be Dave Blaney from the unsponsored No. 22 BDR team.

Additionally, JR Motorsports, General Motors and Dodge all had a small bit of good news this week.

JR Motorsports, looking to field a Nationwide Series team for the talented Brad Keselowski after the loss of the U.S. Navy sponsorship in 2008, announced this week that GoDaddy.com will pick up the slack for the sponsorship. Keselowski will also run seven Sprint Cup races with the sponsor in 2009.

Also, GM, facing a few problems with the auto industry, announced that they'll continue their sponsorship at Daytona while Dodge indicated that while a 30 percent reduction in their NASCAR budget will reduce some sponsorships and promo displays, they won't be cutting research and development for their teams -- hoping that the lower number of teams in the camp will increase results.

Dodge failed to score a team in the 2008 Chase.

The outlook isn't exactly bright for NASCAR at the moment, but any bit of good news is surely welcome.

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