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Nascar and Racing

Finally, We Meet GEICO's Lauren Wallace

He'll put you in the wall, wreck your cart at the supermarket, and wreck your motorized boat. And he's easily one of the most-recognized drivers on NASCAR TV right now.

Yes, I'm talking about GEICO's newest pitch man who doesn't pitch the product at all, Lauren Wallace. First, for a video refresher:



I know that Lauren Wallace has made his way into my Top-5 driver list (who couldn't resist cheering for a driver that says "Lauren Wallace is made of lightning!") but unfortunately the Richmond Times-Dispatch has revealed that Lauren is just an actor. Sigh.

From the Times-Dispatch:
The toughest, coolest, most ruthlessly ambitious driver in motorsports was born in Richmond, resides in Chicago, doesn't have a driver's license and is more familiar with the nuances of Hamlet than those of Denny Hamlin.
Meet Lauren Wallace, the fictitious pre-adolescent pepperpot whose quest to replace distant cousin Mike Wallace behind the wheel of the No.7 GEICO Racing Camry is the premise for a series of popular and wickedly funny television commercials created for GEICO by the Richmond-based Martin Agency."
Amazingly, Lauren, er, I mean, Eddie Hefferman's favorite driver is none other Mike Wallace himself. The kid does a superb job with his role as nemesis to the driver of the No. 7 GEICO Nationwide car and I catch myself laughing at his commercials quite often.

Unfortunately, NASCAR's deal with Nationwide is forcing the GEICO sponsorship out of the sport after 2009, so Lauren Wallace will be no more. Enjoy it while we can, I suppose, because "when it comes to Mike Wallace, the story ends with me putting him in the wall".

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