I think Best Buy is about to get a lot more out of their sponsorship of NASCAR than they've been used to with the CNC Haas Racing #66 Chevy driven by Jeff Green. North America's #1 consumer electronics retailer has taken their business to Gillett Evernham Motorsports to sponsor Elliott Sadler for 15 Sprint Cup races in 2008.
Sadler is certainly considered to be one of the most likeable, personable characters on the NASCAR circuit. Now his face will be all over Best Buy promoting products he loves. Their marketing department must be in heaven. So is he:
"Best Buy is a brand I've believed in and supported for years, so to represent them is honestly a dream come true. I love all kinds of music and movies, and I've always been a 'gadget guy.' My house, car, boat and even my motor home are all tricked out with stereos, speakers, gaming systems, GPS, flat screens, DVD players, you name it. The employees at the Mooresville (N.C.) Best Buy store already know me by name, but they'll be seeing even more of me now."I imagine Best Buy will be seeing even more brand loyalty from NASCAR fans. Especially if this video is any indication of the kind of entertaining commercials the Best Buy Sadler sponsorship has in store for us.
Reader Comments (Page 1 of 1)
11-10-2007 @ 4:47PM
CJ said...
I was hearing that Valvoline/Stanley would be moving to Sadler's car and picking up the rest of the races that Best Buy is not on the car and that works for me cause i'd rather see them sponsor Sadler than Patrick Carpentier anyways. I see that Evernham is attracting more sponsors, but i hope to see Sadler running a whole lot better next year, but i dont care if Kahne/Bud does though, they can keep sucking for all i care.
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11-26-2007 @ 2:26AM
Max said...
I generally prefer to purchase my favorite electronics stuff at most discounted prices from many major stores at Couponalbum.com......!
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