Matt Kenseth found his way to the Auto Club 500 victory lane for the second year in a row--and the second day in a row following his Stater Bros. 300 win to sweep the weekend at California Speedway.The Busch and Cup wins are the first for the newly created Roush Fenway Racing team.
Jack Roush recently sold half of Roush Racing to the Fenway Sports Group, which also owns the Boston Red Sox, for support in marketing and sales activities. The intention is to "use FSG's experience, network of relationships, and powerful demographic base to add value to Roush Fenway Racing sponsors and help Roush Fenway Racing maintain an unsurpassed position among NASCAR teams on and off the track."
Yada yada yada ... marketing speak. But it's good marketing speak.
Hiring good drivers helps them on the track ... they definitely have that one down (see also: Kenseth, Greg Biffle).
Hiring the ones with personality and who articulate themselves well in the media is a plus (see also: Jamie McMurray, Carl Edwards).
And it won't hurt if they're young and total cuteness, either (see also: David Ragan).
The growing female fan base will not be denied. Many of them certainly pick their favorites based on other factors, too, but admit it, girls, more than likely your fav is easy on the eyes.
Speaking of the easy-on-the-eyes--and articulate--Ragan, also an RFR driver, my rookie pick placed highest again ... this week in the 17th spot.
I feel a sudden desire to become a AAA member.
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